Digital solutions leverage technology to streamline operations and open new channels for customer interaction. They can help businesses remain ahead of the competition, meet customer needs more efficiently and boost growth. However, selecting the right one requires careful planning. Here are a few key aspects to consider when selecting a sophisticated digital business system.
Many digital solutions are a result of cutting-edge technology and scalable that allows them to grow and evolve with the company. This flexibility comes with the cost. It’s not uncommon that successful solutions create the need for greater service that is more personal, as well as more variability. The issue for digital businesses is to be able to enjoy the complexity that is beneficial while avoiding complexity that isn’t.
Complex digital solutions can automate routine tasks. This allows employees to spend less time on administrative tasks and focus on more important tasks. They can also improve processing of data and allow for better decision-making through monitoring information in real-time. In addition, these solutions can reduce costs and make it easier to scale the business.
Sales professionals face a challenge in communicating the benefits of these capabilities. They require a plan to describe how the solutions can deliver concrete rewards for specific customer needs, and they need to be able to change their value proposition as the needs of different customers change. Jeanne Ross is a principal research at MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to Plan Your Business to Profit for the Long Term (The MIT Press 2019). Follow her on Twitter at @mit_cisr.